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QuestionUnanswered PaymentsPIXBrazil

What does a healthy deposit approval rate look like in Brazil?

Open question for anyone running payments on the Brazilian market — answers in Portuguese are equally welcome, the thread reads in both languages.

Approval rate is one of those numbers everyone quotes and almost nobody defines the same way. Before comparing anything, it helps to align:

  • Do you count attempts or unique deposit intents? A cascade retrying three times can make the same failure look like three.
  • Do you exclude abandoned sessions where the player never reached the payment step?
  • Do you separate PIX from card and from other methods, or report a blended number?

What I would like to hear:

  • What approval rate do you consider healthy per method today?
  • What is the single biggest cause of decline in your operation right now?
  • How much of the gap is provider-side versus something you control (data quality, flow design, limits)?

Concrete numbers are useful, but the definition behind them is what makes them comparable.

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No answers yet. If you have faced this, your answer is worth a lot here.

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