Churn
Share of players who stop being active within a defined window. Without the window and the definition of active, the number means nothing.
CRM5
VIP programme
Dedicated management of the high-value player portfolio, with differentiated service and benefits.
D1/D7/D30 retention
Share of a cohort still active 1, 7 or 30 days after entry. Only comparable within the same definition of active.
Rollover / Wagering requirement
How many times a bonus amount must be wagered before it becomes withdrawable balance.
Segmentation
Splitting the player base into actionable groups. A segment with no distinct action is just a reporting filter.
Casino1
RTP
Return to Player: the theoretical percentage of wagered value a game returns to players over the long run.
Compliance3
AML
Anti-Money Laundering: controls to detect and report use of the platform for money laundering.
Responsible gaming
Set of policies and tools to prevent and mitigate gambling-related harm, including limits and self-exclusion.
KYC
Know Your Customer: verification of player identity, required by regulation and also used as a fraud control.
Data & BI5
ARPU
Average revenue per user in a period. Sensitive to outliers, so it should come with the median.
Cohort
A group of players who entered in the same period, tracked over time to isolate the effect of changes.
GGR
Gross Gaming Revenue: total wagered minus total paid out in winnings, before any costs.
LTV
Lifetime Value: the net revenue a player generates over the relationship, used to decide how much can be paid to acquire them.
NGR
Net Gaming Revenue: GGR minus bonus cost, payment fees, provider royalties and, depending on the definition, taxes.
Growth3
CPA
Cost Per Acquisition: a fixed amount paid per player meeting a criterion, usually a qualified first deposit.
FTD
First Time Deposit: a player first deposit, used as the conversion milestone of the acquisition funnel.
Revenue share
Model where the affiliate receives a percentage of the NGR generated by the players they referred.
Payments6
PSP cascade
The logic deciding which payment provider a transaction goes to, and where it moves when the first attempt fails.
Chargeback
A transaction dispute raised by the cardholder with the issuer, reversing the amount and creating cost and reputational risk for the operator.
Payout
The withdrawal process: from the player request to money credited in their account, including risk review.
PIX
Brazil instant payment scheme operated by the central bank, available 24/7 with settlement in seconds.
Payout SLA
Time commitment between a withdrawal request and credit to the player, usually differentiated by risk profile.
Approval rate
Share of deposit attempts resulting in a confirmed payment. Only comparable when the definition is explicit.
Product2
Game aggregator
A layer bundling catalogues from several game providers under a single technical and commercial integration.
White label
Model where a brand operates on a third party platform and often under that third party licence.
Risk & Fraud3
Arbitrage betting
Betting on all outcomes of an event across different books so that a profit is guaranteed regardless of the result.
Bonus abuse
Systematic exploitation of a promotion outside its commercial intent, usually with minimal risk to the exploiter.
Multi-accounting
Use of several accounts by the same person or group, usually to repeatedly capture offers meant for new players.
Sportsbook2
Cash out
Feature allowing a bet to be settled before the event ends, for a value calculated in real time.
Hold / Margin
The share of wagered value the house keeps. In sportsbook, theoretical margin (pricing) is separated from realised margin (outcome).