Game aggregator is the layer delivering catalogues from dozens or hundreds of providers to the operator through a single technical integration and a single contract.
The gain is obvious: integrating provider by provider is expensive, slow and creates maintenance debt. The aggregator solves that and also centralises reporting, RTP configuration where available, and cross-provider campaign tools.
What to assess before choosing:
- Added latency. Every intermediate layer costs response time; in live games this is noticeable.
- Commission pass-through. The aggregator charges on catalogue GGR, on top of the provider royalty.
- Real catalogue coverage. Having the provider listed does not mean having every title or the desired configurations.
- Lock-in. Switching aggregator means remapping the entire lobby and can affect game history.
Large operations often adopt a mixed model: an aggregator for the long tail and direct integration with the few providers accounting for most of the GGR.
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